TikTok Product Feed β Catalog for Video Shopping Ads
The TikTok Product Feed extension exports your store catalog to TikTok Catalog Manager (Business Center / Ads Manager section, ads.tiktok.com). Based on the catalog, TikTok catalog advertising works:
- Video Shopping Ads β video ads with attached products (product cards overlaid on the video);
- dynamic product ads β TikTok selects and shows relevant products from the catalog tailored to the audience;
- retargeting based on viewed products.
Checkout usually leads to your store's storefront website. The catalog is a source of product data for TikTok ad formats, not a separate sales platform.
The extension operates on a feed model without API keys: the platform generates a public product feed in Google Product Feed format (TikTok accepts this schema) and constantly updates it. You only need to set the feed link once in Catalog Manager.
Step 1. Connecting in Cenaly and Feed Link
- Open the App Store (
admin.menio.ru/app-store) and go to the "By Locations" tab. - Select the desired location.
- Find the "TikTok Product Feed" (TikTok Catalog Manager) card and click "Connect".
- The card will show the feed URL in XML and CSV formats with copy buttons. URL format:
https://cdn.menio.ru/feeds/tiktokfeed/{id-Π°ΠΊΠΊΠ°ΡΠ½ΡΠ°}/{id-Π»ΠΎΠΊΠ°ΡΠΈΠΈ}.xml(and.csv). - Copy the required link.
The feed is compiled from the location catalog (retail mode) and updates automatically when items, prices, and stock change. Variations are exported as separate items with a shared item_group_id.
Step 2. Adding the Feed to TikTok Catalog Manager
- Log in to TikTok Ads Manager / Business Center (ads.tiktok.com).
- Open Catalog Manager (Assets β Catalogs β Catalog Manager).
- Create a catalog (specify region and currency) if you haven't created one yet.
- Inside the catalog, add products via Data source β Scheduled feed (URL upload).
- Paste the feed link from Step 1 (XML is recommended).
- Set the update frequency and save.
TikTok will download the feed and process the items; then the catalog undergoes review. Once successfully uploaded, the products can be used in Video Shopping campaigns.
TikTok interface items change periodically β look for Catalog Manager β catalog β data source with scheduled upload via URL.
Which Format to Choose: XML or CSV
TikTok accepts both. XML is preferred for variations and multiple images; CSV is convenient for manual content verification.
Key feed fields:
| Field | What it Contains |
|---|---|
id |
Unique item identifier |
title |
Name |
description |
Description |
link |
Link to the item page in the web catalog |
image_link |
Main photo |
additional_image_link |
Additional photos |
availability |
in_stock / out_of_stock |
price |
Price |
sale_price |
Discounted price |
brand |
Brand |
gtin |
Barcode |
mpn |
Part number |
condition |
Condition (new) |
item_group_id |
Variation group |
product_type |
Category |
How TikTok fetches the feed
TikTok downloads the feed itself on a schedule from the specified URL. Recommended frequency β once a day. The platform updates the feed automatically, so the data is always up to date. There is no need to send the feed manually.
Requirements and Common Issues
- Working product links.
linkmust point to an accessible product page β enable the web catalog (location showcase website). - Photo is required. Without
image_link, the product will be rejected; TikTok enforces image quality requirements. - Currency and region. The feed currency and catalog region must match your TikTok account settings.
- Moderation. The catalog and product ads undergo TikTok review; prohibited categories will be rejected.
- Description and title. Fill in the text fields β this affects both approval and video ad conversion.
- Data consistency. Price and availability in the feed must match the product page; otherwise, ads will be rejected.
Related sections
- Catalog and products β data source for the feed
- Storefront website and domains β where links from the feed lead
- App Store β where the integration is connected
- Meta Product Feed β a similar catalog for Facebook/Instagram
Frequently Asked Questions
Are orders processed inside TikTok?
Usually no β the customer goes to your store's storefront website and places the order there. TikTok Shop with in-app checkout is not available in all countries and is configured separately.
Is this paid?
The extension is paid and is enabled per location. Catalog Manager is free; you pay for ad impressions in TikTok Ads Manager.
Do I need to export the feed manually?
No. The platform updates the feed automatically, and TikTok downloads it on a schedule.
Products rejected β why?
Usually: missing or low-quality photos, broken links (web catalog not enabled), currency/region mismatch, restricted category, or a discrepancy in price/availability between the feed and the page.
How are item variants exported?
Each variant is a separate item with a shared item_group_id so that TikTok groups them into a single product.